Tag Archives: happy hour

Spritz O’ Clock

When the clock strikes cocktails, know where to go! At Via Umbria, Spritz O’Clock is every cocktail connoisseur’s favorite time of day. Featuring local spirits from area distilleries, our daily happy hour offers the finest libations this side of the Potomac.

Wipe a long day away with a light, bright Aperol Spritz. Prosecco and an orange garnish give this Italian favorite a crisp, fruity finish. Request Campari in lieu of Aperol for bittersweet notes.

A classic Aperol Spritz. For a bittersweet finish, replace Aperol with Campari.
The Aperol Spritz debuted in Italy in the 1950’s, and has been a national favorite ever since.

Nurse a Negroni made with Green Hat Gin from New Columbia Distillers, the first craft distillery to open in Washington, DC. Gin aficionados will also savor our classic G & T, featuring Vigilant Gin from DC’s oldest-newest distillery, Jos. A. Magnus & Co. 

Invented in Florence in 1919, the Negroni is an Italian classic.
Rumor has it that the first Negroni was mixed in Florence in 1919 at the behest of Count Camillo Negroni.

Or, if you’re feeling old school, kick back with our timeless Manhattan, the grandfather of American cocktails. Our rendition sings with a healthy dose of award-winning Roundstone Rye by Catoctin Creek Distillery, the first distillery in Loudon County since Prohibition, and a splash of Capitoline Sweet Rose Vermouth, jointly produced by New Columbia Distillers and Etto Restaurant. An elegant Luxardo maraschino cherry adds the finishing touch.

Whether shaken or stirred, even Mr. Bond would agree that our martini is to die for. This quintessential cocktail derives its smoothness from Royal Seal Vodka, another Jos. A. Magnus specialty spirit. After one sip, you’ll see why the martini has been called “the only American invention as perfect as the sonnet.”

Quench your thirst Italian-style with a simple Campari & Soda, or revel in a sweet spot of Limoncello, MandarinettoConcerto, or ‘5’ Cinque Aperitivo, courtesy of artisanal liqueur producer Don Ciccio & Figli.

So, what are you waiting for? Breeze by any day after 4 pm for Spritz ‘O Clock, the happiest hour at Via Umbria.

Watch and see how to make a perfect Aperol Spritz with ease.


All about the Italian Happy Hour Read more

When the clock strikes cocktails, know where to go! At Via Umbria, Spritz O'Clock is every cocktail connoisseur's favorite time of day. Featuring local spirits ...

Spritz O’Clock

There comes a time around 5-7PM when a little break is needed from life.

Elsa Bruno Italy

The sun begins to make its journey down, the heat from the day lets up, the stores begin to think about closing, and the only thing I need is a Spritz.

Not exactly a before-dinner drink, instead more of a late-afternoon drink, the Spritz is perfect for the transition from a long day to a leisurely evening. A relatively new invention (for Italy), the Spritz took the whole boot by storm, and is now ubiquitous in piazzas all over Italy in the early evening.

Joe Pinsker Italy

Unlike some USA style happy hours, the idea of a Spritz is not to get you buzzed. Aperol is only 11% alcohol, and is an appetite stimulant. Though your body still tastes alcohol, this cocktail is undeniably light.

The bitter, zesty taste of a Spritz always signals to my taste buds that the work for the day is essentially over. With a glass full of orange liquid, you can nestle into your chair on the piazza, take a deep breath, and appreciate a mental pause in the day.

It’s Spritz o Clock in Italy.



Ci Vediamo!

–Elsa at Via Umbria

The Italian Happy Hour Read more

There comes a time around 5-7PM when a little break is needed from life. The sun begins to make its journey down, the ...