At Via Umbria there are no secrets when it comes to sharing our love of cocktails. Our Mixologist Matt Demma is the “professional”, but our cafe staff has lots of experience and can seriously whip up a mean drink. While I like to think of myself as a pseudo-professional, I’m more of a self-proclaimed alcohol aficionado.
In our nation’s capital, the first week of June is dedicated to the Negroni. Another great reason to live in DC. To celebrate Negroni Week we are throwing a storewide event where Campari meets Party: Camparti.
Who/What is Campari?
Gruppo Campari is a company based in Milan that makes awesome spirits. Most notably
Campari and Aperol. Campari is a beautiful red, bitter liqueur and probably the world’s best known apéritivo (side note: an apéritivo is a liqueur meant to be drunk before the meal to aid in digestion). Since 1860, for over 150 years the Campari recipe has been untouched, unchanged. Aperol is Campari’s younger, flirtier sister. With a rich orange color, less bitter it is changing the Apéritivo scene across Italy and here in the States.
What is a Negroni?
A little background for those who do not know: the Negroni is a classic Italian Cocktail made with gin, sweet vermouth and Campari or Aperol garnished with an orange peel. As an avid gin drinker and Italophile, the Negroni is everything I ask for in a drink: strong and bitter.
Dating as far back as the beginning of the 20th century, the Negroni has been a staple cocktail across Italy. Many variations of this drink have been crafted, however the truest Negroni you’ll ever get is made with gin, sweet vermouth, and most importantly Campari (without Campari the Negroni would never have been conceived).
What is this deliciousness called a Spritz?
Around the same time the Negroni surfaced in Italy, another lesser-known (equally-as-good-if-not-better) apéritivo was concocted: Aperol. In 1919, the Italians swooned over this orange liqueur and by the 1950s Aperol had made its mark with the “3,2,1 Spritz” recipe. As any bottle of Aperol could tell you. Magic, this drink is pure magic I tell you: very refreshing, good for any occasion…Brunch, Lunch, Happy Hour, Dinner, beyond. Love for Aperol and the Spritz spread like wildfire across Italy. Yet for 150 years Campari has owned the apéritivo market, so much so that Gruppo Campari acquired the rights and recipe to Aperol in 2003. Now, this unstoppable duo inspires a variety cocktails essential to the core of Italian lifestyle.
Negroni Week – Who Knew?
As the unofficial ambassadors of Umbria to Georgetown, Negroni Week is the perfect opportunity for us to share our love of cocktails combined with our appreciation and understanding of the Italian lifestyle. Although we do celebrate these apéritivos on a regular basis with our Spritz O’Clock menu in the cafe, Camparti is our way of celebrating all of our favorite Negroni and Spritz secrets. When I realized our latest catch phrase became “It’s Always Spritz O’Clock!” I just knew we were the right venue to host Camparti. From the Negroni to Aperol Cotton Candy, this Campari Party will have it all! We’ll have different stations featuring variations on the Negroni and a full Negroni/Spritz bar with drinks made to order.
How Can I Join in on the Fun
Camparti is on Thursday June 8 at 7pm, for tickets and more information please visit: //viaumbria.com/june-8-camparti.html
