Tag Archives: travel tuesday

Deborah’s Italian Adventure

This week, we hear from Deborah, who has been combing every nook and corner of Italy for fabulous new products to stock the Via Umbria shelves.

For the past 12 days, I’ve been traveling the roads of Italy on a 19-day food buying tour. I’ve seen more of Italy then I ever expected to, and we’ve already traveled from the far northern edges to the very tip of the heel in Puglia. In a few days, we head to Sicily.

My companions on this journey have been quite interesting, and I’ve travelled with friends old and new. Scott, our butcher, joined me for the Northern leg of the journey, and I think he’s tasted more chocolate that he’s eaten in his entire life. Rissa, who has been instrumental in establishing our food program, is here with me in the South. 

This hillside view in Montepulciano, Tuscany is enough to make anybody jealous.
This hillside view in Montepulciano, Tuscany is enough to make anybody jealous.

I’ve also travelled with the Chef and owner of a restaurant in Traverse City, a restaurant owner in Nashville and his videographer, a Lithuanian with several different food-related businesses in Vilnius, and a woman from Northern Michigan who is earning her sommelier certification and working at a wine shop. Conversations in the van and around the table have covered everything from hiring to “what do you suppose is in this dish?” to “have you tried this wine?” The opportunity to spend time with everyone has been invaluable, and we’ve had a great time getting to know each other. I hope we will stay in touch.

Sampling delicious spreads by Villa Reale.
Sampling delicious spreads by Villa Reale.

From the start, Suzy and Bill have always emphasized the importance of the product. What’s in it, who made it, and ultimately, the quality. As a result, Via Umbria has shelves filled with amazing products made by people they’ve met personally, in facilities they have visited. That’s what I am doing on trip, and I’ve found it so humbling. For every producer we meet, this is very serious business. Careful thought and extreme care go into every detail of each visit and tasting. We have been feted in very small communities where restaurants and producers work together to find both creative and traditional ways of pairing their products with local, seasonal foods and wines.

Rissa gets a glimpse inside the facility at Gluti Niente, an organic, gluten-free pasta producer.
Rissa suits up for a facility tour at Gluti Niente, a gluten-free pasta producer in Salerno.

Almost every company we’ve seen is family-run, from the five generations of nougat and chocolate experts at Barbero to the brother-and sister enterprise Gluti Niente, a high-quality gluten-free pasta business entering its second year. And although it isn’t family-owned, Latteria di Cameri, which makes amazing gorgonzola dolce, is controlled by a consortium of dairy farmers who collectively set the standards for the cheese production. The stories of all of these producers are an integral part of their products, and it’s amazing to see the attention they devote to every step of the process, from the initial idea to the final packaging.

I can’t wait to share photos of the rest of my trip with you! Hopefully when you see them, you’ll feel a bit of what I do every time I step out of the van.

Ciao for now!

Deborah

Discovering the finest foods of Italy Read more

This week, we hear from Deborah, who has been combing every nook and corner of Italy for fabulous new products to stock the ...