Suzy - Lord & Taylor v9

Honoring Suzy Menard

I was fortunate to be born to two amazing people. My parents raised all of us to be confident that we could do anything and to always feel comfortable speaking up. We enjoyed dinner together every night with lively discussions around the table. As children we were meant to be seen and heard.

My parents were leaders in all they did and they passed on a strong sense of family and community to all of us. My mother came from a large family – I have 41 first cousins on her side. Whether it meant babysitting for my younger cousins for free or having family live with us in hard times – we took care of each other. We always had room for everyone My mother would throw huge elaborate parties for business and for us kids. We loved hearing a knock on the door signalling that someone was driving by and wanted to drop in. We never ran out of food at the table or space for someone who needed to crash. Sometimes as an adult it is tough staying friends with my relatives on Facebook – but the memories of playing football and cards together balances out their crazy political positions.

My father was the youngest state senator ever elected to office in Iowa and went on to hold many political positions and ran for Governor in the ‘70’s. We knew from a young age that our behavior would reflect on our parents. It was not an option for us to misbehave or get into trouble. So minor infractions like being 5 minutes late on curfew or neglecting to unload the dishwasher were the biggest trouble we got into (boy were my folks lucky). As Iowans we were used to seeing all of the presidential candidates around town – as Worthington’s we were used to seeing all the Democratic candidates around our kitchen table. Dad was pretty influential and it was important to get his early support. So while other kids would be playing video games (like Pong) I was knocking on doors collecting peanuts for Carter.

My passion for politics lead me to DC. I loved Iowa, but after visiting Georgetown as a teen-ager – I knew that DC had my heart. No longer collecting peanuts for Carter – I was part of a new, inspired Fundraising team with the audacious goal of raising $12 million for Walter Mondale. The money was raised (really does seem like peanuts today) but unfortunately was not enough and we suffered the biggest political landslide in history. It wasn’t enough to discourage me – and the upside was that I made a best friend who became my husband. The family back in Iowa had heard me talk throughout the election about my buddy Menard – they hadn’t met him but clearly liked him. Toward the end of the campaign when I started talking about my new boyfriend Bill – there was some slight hesitation and disappointment. Cleared up easily when I started referring to my new beau as Bill Menard. At least something good came out of that election

We continued to work in politics and made many friends over our wins and losses. Today it is strange to see friends we knew in their 20’s & 30’s become Top Level Advisors and Party Leaders.

After much thought we decided to start a family in Washington – we were both hooked on the city. Austin was born the summer after our big Dukakis loss (again – at least something good came out of that election!) We decided to take a break from politics – Bill started at Georgetown Law and I decided to stay home with Austin. I have always felt fortunate that I had the choice of working outside of the home or staying home. I was one happy housewife. Lindsey was born just shy of Austin’s second birthday. We had two great kids, Bill was working at a big firm downtown, we were making new friends in our neighborhood. Life was Good. Why not make it better – we had always talked about having a big family with the number of kids ever changing – but we definitely wanted to have more. We were surprised, frightened and excited when we discovered that we were expecting twins. Identical boys – Teddy and Davis.

Bringing the twins home to a house with a three year old and not quite five year old was probably the most daunting task of my life. But as always we settled into a routine that worked. With so many children running around there was no chance of just one of us raising the children – it was all hands on deck. If someone offered to help out I never said no. Bill has always been a great dad and involved in the kids lives. Its truly been a partnership raising our kids.

We have had several adventures in Italy over the years. After Bill’s first year at law school he signed up for summer school in Florence. We had a little apartment on the other side of the Arno. Bill would take the bus to Fiesole to study American Constitutional Law in the mornings and Austin and I would explore Florence. Visiting the parks and public pool, shopping and eating a lot of Gelato. Bill would finish class and we would leave Austin home with my cousing who was traveling with us and Bill and I would go out discovering Florence. Over the three months there we met several Italian friends who we are still in touch with today. Bill proudly graduated Law school with Lindsey on his shoulder a proud father and JD.

When the twins were turning 5 we took all four children to Italy. We were in the Cinque Terre and took cooking classes with a local Chef who was fabulous. It was the early stages of the internet and he was a big early believer. He promoted his courses with great success online and wanted to set up a small company where he could provide extra virgin olive oil, traditional balsamic vinegar and coffee to his clients in the states. Always looking for a challenge – we immediately agreed to work with him and went through the process of figuring out how to import food products from Italy.

When this hobby turned into more of a full time responsibility we had the option to shut down or go all in with a bricks and mortar store. Never one to walk away from a challenge we set our sights high and joined forces with good friends to open up Bella Italia in Bethesda. Now we were really learning how to import products from Italy.

Our trips to Italy became more focused and we travelled throughout Italy finding new products and meeting new families who were passionate about their craft. Eating, drinking, and shopping became my full time job. The more we travelled the more people we met and the more we became rooted in Umbria. Several of the artists we were doing business with had become part of our family. All trips to Italy had a stop in Umbria. When we decided to buy a home in Italy – there was no doubt that we would buy in Umbria. And as a result our Italian family has expanded. Zia Augusta joined us for Teddy’s graduation, our oldest son Simone calls me Mommy, and of course we practically kidnapped Jennifer and her two children last spring when we were short in the kitchen. When we visit in Italy we have friends and neighbors (our family) who will drop by with a piece of cheese they saw at the market and wanted to make sure we had an opportunity to try or stop by for a drink and stay for dinner.

Our summer dinner parties in Italy are a blast – often introducing our Italian neighbors to each other. Their talents, their commitment to their art, their promise to continuing tradition is inspiring and makes us return to DC wanting to shout from the rooftops – come and see what these amazing people have done.

I am fortunate to have met my partner in life at a young age. Hard to believe it will be 32 years in December. Raising four kids together was a challenge – running a business 24/7 is an even bigger challenge! Only possible remembering at the end of the day we love each other and we love what we do.

Anyone who knows me knows that I use a lot of inappropriate words. The only word to me that is truly inappropriate is NO. When we began the buildout of Via Umbria our vision was confusing to others. Contractors and Architects are used to cookie cutter projects – is it a Restaurant? Is it a Market? Is it a Cafe? Can you sell wine? By design we are a bit of everything – an Italian Village under one roof. It truly is the reflection of all of our many amazing experiences in Italy and a tribute to the incredible artisans, chefs, winemakers, and people we have met there. It took a lot of patience and a lot of guidance to create the feel that we wanted. And then came the permitting – DC is definitely used to cookie cutter projects and there is no permit for “Italian Village under one roof”. But we knew what we wanted to create and weren’t willing to give up until we found the permits that we needed.

Now the task of building a team to work with us who shared our vision. Finding a team who believe in what we are doing is no easy task. But over time and with a lot of on the spot learning we have created our Italian home in Georgetown. Going from Bethesda with a staff of 4-5 to Georgetown with a staff of 40 was a challenge.

Walking into the store today puts a smile on my face – I am greeted with a Buongiorno and I see people taking care of people. I love the people I work with.

Via Umbria is a family business. Our kids are all involved in some way. The boys clock in when they are in town visiting and they spent two weeks this summer travelling around Italy with Bill meeting old friends and discovering new producers. Our daughter Lindsey works with us full time. Who better to look out for the store than family? Lindsey grew up visiting Italy, she knows the families and she definitely knows the products. She is my daughter and my best friend. She is the perfect sounding board. She is my fashion consultant and my voice of reason. She is a talented young woman and I feel blessed to have her running the business alongside us.

Suzy’s Words of Wisdom:

Think outside the box
Treat people with respect
Everyone is family
Set Expectations High
Speak your mind
Always take the risk
Love with your whole heart
Never say No

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I was fortunate to be born to two amazing people. My parents raised all of us to be confident that we could ...

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